Thule successfully sold its products through a network of dealers and distributors, but had one major challenge: Thule's B2B eCommerce site had a very low adoption rate. In order to maintain its position as a category leader, Thule knew they needed to overhaul their existing site and empower customer experience.
"We received incredible feedback from our customers about the new site. Many feel that [the site] is one of the best B2B sites they have used."
- Annie Scopel, Director of North American Customer Service at Thule