Thule knew that its existing B2B eCommerce site would need considerable renovation to meet the standards of the online world. Learn more >
Thule, the largest brand in the Thule Group, is a global provider of premium vehicle accessories including roof racks, sports carriers, and other recreational products. As the recognized leader in the industry, Thule successfully sold its products through a network of dealers and distributors, but had one major challenge: Thule’s B2B eCommerce site had an adoption rate of 10% while a few industry leaders showed rates near 80%. In order to maintain its position as category leader, Thule knew that its existing B2B eCommerce site would need considerable renovation.
Manufacturing and distribution leaders today know that digital commerce technologies are transforming all verticals, and those who lead organizations that haven't yet embraded digital technologies know that doing so is inevitable.
For many organizations, the required investment for digital qtransformation is a larger investment than what they are accustomed to, and weaving the transformation into the existing business involves several risks. How do you move forward fearlessly, understand how to manage the inherent risks and realize a return on one of the largest investments your organization will ever make?
Join representatives from National Association of Wholesale-Distributors, Insite Software and leading medical supply distributor Geriatric Medical and Surgical Supply in the upcoming webinar to discover how organizations can successfully take the digital transformation journey and realize significant ROI. With the right programs to drive the return, digital transformation can be the best opportunity in the marketplace today.